What is the syllabus of marketing management in MBA?
MBA Marketing Syllabus
| Semester I | Semester II |
|---|---|
| Business Environment | Marketing Management |
| Quantitative Techniques in Management | Consumer Behaviour |
| Managerial Economics | Production and Operations Management |
| Statistical Analysis and Operations Research | Advertising Management |
What are the subjects under MBA in Marketing?
MBA in Marketing – Course Content
- Marketing management.
- Operations management.
- Consumer and brand insight strategy.
- Digital marketing and social media management.
- Forecasting, modelling, and marketing strategy.
- New product strategy, branding, and marketing.
- International and multi-national marketing.
- Sales force management.
What is the course structure of MBA?
Content
| MBA Course Structure | ||
|---|---|---|
| Core | ||
| Functional | Financial management, human resource management, marketing management, operations management. | |
| Ethics | Business ethics, corporate social responsibility, corporate governance. |
How long is MBA marketing course?
two years
MBA in Marketing has a duration of two years which is usually completed in four semesters or six trimesters in colleges. MBA in marketing is the ideal course for candidates who aspire for a job that takes on a diversified role in an ever-changing landscape.
What is the salary of MBA in Marketing?
MBA in Marketing Salary in India As of 2021, the average to the highest salary of an MBA in Marketing graduate is anything between 7 to 25 lakh per annum. Marketing agencies, FMCG brands, E-commerce brands, retail brands, entertainment and financial firms are the main employers.
How many types of MBA are there in marketing?
While modules offered will vary at each institution, typical specializations you can choose from include brand management, business sustainability, consumer behavior, contemporary marketing practice, customer insight, digital landscape, digital marketing and social media, entrepreneurship, innovation and new product …
Which MBA course is in demand?
A number of MBA specializations in demand include fields like Marketing, Finance, International Business, Human Resources Operations Management, Information Systems and Supply Chain Management. This reflects the increasing role of interdisciplinary paradigm in industry and corporate sector.
