What is the importance of after sales service?

Good after sales service helps improve firms long-term brand image and brand loyalty. Offering after sales service can help to convince consumers to trust the firm and buy the service in the first place. Sales affected by word of mouth recommendation. Good after sales service can make difference.

How does after sales service affect customer satisfaction?

Results showed that delivery, installation and warranty has significant positive impact on the customer satisfaction. Ruben, (2012) also agreed that After Sales service significantly enhance the value of the product to its users. Dissatisfied customers will turn to competitors who can offer better after-sales services.

Which customer recall strategy has the ability to provide unique and superior value to the customer in terms of quality special features or after sale services?

In his terms, “ Differentiation is the ability to provide unique and superior value to the buyer in terms of product quality, special features, or after-sales service”.

What are after-sales techniques?

7 after-sales service tips that you can put into practice

  • Ask for buyer feedback.
  • Offer discounts.
  • Contact customers on special dates.
  • Send consumers relevant content.
  • Nurture leads via email.
  • Promote releases to those who have bought from you before.
  • Have an efficient support service.

Why quality is important to an organization?

Quality products help to maintain customer satisfaction and loyalty and reduce the risk and cost of replacing faulty goods. Companies can build a reputation for quality by gaining accreditation with a recognized quality standard, such as ISO 9001, published by the International Organization for Standardization.

Why is quality customer service important?

The quality of customer service is the key differentiator between good, bad and indifferent companies. Good quality customer service keeps customers coming back; bad customer service drives customers away, taking their friends, family and workmates with them.

Which of the following are after sales services?

7 Types of After Sales Service to keep your Customer Satisfied

  • Pre-Installation services.
  • User training.
  • Warranty services.
  • Online support.
  • Return/Replacement.
  • Features and benefits.
  • Upgrades. Following are a few steps for good after sales service :

How can I improve my after sales service?

If you want your business to be more effective at after-sales service, these tips can help you out:

  1. Have a good reverse logistics system.
  2. Listen to your customers.
  3. Follow-up with your customers.
  4. Ask for feedback.
  5. Offer discounts and promos.
  6. Invest in good customer support.

Why is customer service importance?

Customer service is important to your business because it retains customers and extracts more value from them. By providing top-notch customer service, businesses recoup customer acquisition costs and cultivate a loyal following that refers customers, serves as case studies, and provides testimonials and reviews.

What is the importance of service marketing?

Importance of Marketing of Services A key differentiator: Due to the increasing homogeneity in product offerings, the attendant services provided are emerging as a key differentiator in the mind of the consumers.

Why is it important to have good after sales service?

The consumer will not only buy your product, they will expect the service they receive to be up to their expectations. The after-sales services play a role in the client’s decision to purchase. To show that your business stands out, the after-sales services must have a big impact to improve your sales.

What do you mean by after sale service?

After sales service is an emerging concept in the busine ss commun ity. Organiz ations have to provide better after sale services to retain and satisfy its customer. Maki ng and retaining valuable relationship w ith customer while using every

How does a fter sale affect customer loyalty?

It i s very important to note that a fter sale is a key to support marketing performance and to increase customer loyalty, pro ductivity in long run (Saccani, 20 06). The demand of quality is well effective point in the services sector for human. High technical service quality service.

What’s the importance of following up after a sale?

However, just because the purchases occur online doesn’t mean that the follow-up after sales isn’t important. Finding new customers is important for any business, except the list of current customers mustn’t be forgotten. Immediately after a sale is the right time to try and persuade a second purchase.