What is the background of Coca-Cola?
The drink Coca-Cola was originated in 1886 by an Atlanta pharmacist, John S. Pemberton (1831–88), at his Pemberton Chemical Company. His bookkeeper, Frank Robinson, chose the name for the drink and penned it in the flowing script that became the Coca-Cola trademark.
What is the description of Coca-Cola?
The Coca-Cola Company is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company’s flagship product is Coca-Cola, but it offers more than 500 brands in over 200 countries or territories and serves 1.6bn servings each day.
What is the nature of business of Coca-Cola Company?
Introduction The Coca-Cola Company is a leading manufacturer, distributor and marketer of soft drink concentrates and syrups, juice and juice-drink products. The company is a profitable company that trades on the New York Stock Exchange.
What is the mission and vision of Coca Cola company?
Coca Cola’s mission statement is “to refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.” Coca Cola is a company that focusses on leaving a legacy wherever it operates.
How did Coca Cola become successful?
A significant part of Coca-Cola’s success is its emphasis on brand over product. Coke doesn’t sell a drink in a bottle, it sells “happiness” in a bottle. For example, Coke recently unveiled a new packaging campaign where they individualized 2 million bottle designs.
What is the mission and vision of Coca Cola Company?
What is the main goal of Coca Cola Company?
The goal of The Coca-Cola Company is ‘to be the world’s leading provider of branded beverage solutions, to deliver consistent and profitable growth, and to have the highest quality products and processes.
Why is Coca-Cola a good company?
A significant part of Coca-Cola’s success is its emphasis on brand over product. Coke doesn’t sell a drink in a bottle, it sells “happiness” in a bottle. Instead, Coke aims to sell consumers the experience and lifestyle associated with its brand.
What is the purpose of Coca-Cola advertisement?
Coca-Cola advertisement campaigns are launched to achieve specific objectives. The company’s main objective is profit maximization and these advertisement campaigns contribute to the achievement of this objective in several ways. Creating awareness of the company and its products.
How many employees does Coca Cola have?
The Coca Cola Company is headquartered in Atlanta, Georgia. Its major markets consist of USA, Brittan, Europe, Middle East, Asia, Russia and North America. It has activities in 200 countries, about 3000 branches, and 55,000 employees across the world.
What are some interesting facts about Coca Cola?
Coca-Cola was first marketed as a nerve tonic that “relieves exhaustion.”[13] The very first Coca-Cola products contained cocaine, about 9 milligrams per glass. It was removed from the drink in 1903. The original Coke was also alcoholic.[14] Coca-Cola is the most widely distributed product on the planet.[13]
Who owns Coke Cola?
While every shareholder rightfully owns a share of the company, the majority shareholders are the main focus when analyzing the owners. The majority shareholder of Coca-Cola Company is Warren Buffet through his company, Berkshire Hathaway, Inc.
What is the organizational structure of Coca Cola?
The organizational structure for Coca-Cola is designed in such a way so as to suit the changing needs of the customers. It uses a decentralized system of management, which divided into two operating groups; the Bottling Corporate and Bottling Investment.
