What is integrated marketing communication?
Answer: Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
What is the role of integrated marketing communications?
The role of integrated marketing communication is to ensure the synergic effect between the brand positioning and values, obtaining a common message of all communication techniques, sent on a special tone, meant to make the difference among products.
What are the different tools of IMC?
Integrated Marketing Communication Tools
- Advertising. Advertising is one of the most effective ways of brand promotion.
- Sales Promotion.
- Direct Marketing.
- Personal Selling.
- Public Relation Activities.
- Authorship/Referencing – About the Author(s)
What are the IMC tools?
Tools of Integrated Marketing Communications
- Advertising.
- Personal selling.
- Direct Marketing.
- Mobile Marketing.
- Social Media Marketing.
- Public Relations.
- Sales Promotion.
- Sponsorships.
What is IMC framework?
An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. to achieve maximum impact of marketing …
Which IMC tool is best?
Why is IMC so important?
Integrated marketing communication ensures two way dialogue with customers – a must in all business. Integrated marketing communication plays an essential role in delivering a unified message to end-users through various channels and thus has better chances of attracting customers.
