What is gatorades goal?

Gatorade, because of its electrolyte content, helps to restore the lost electrolytes and keep a person hydrated, during intense activity. It can also replace electrolytes, during times of illness, such as stomach viruses. Gatorade was designed to help serious athletes perform better on the field.

What is Gatorade competitive advantage?

The Gatorade Brand is a dominating force in the sports drink industry. Throughout the past forty years, this company had created a sustainable competitive advantage by developing their marketing mix which include product strategy, pricing strategy, promotional mix, and distribution strategy.

Who is the target market for Gatorade?

Gatorade’s primary target demographic is athletic males in the 25-34 age category. Since 2010, Gatorade has been looking to expand its audience.

What is Gatorade vision strategy?

Vision Statement Gatorade brand belongs to the Pepsi Corporation, thus they share a similar vision of maintaining sustainable growth and being a global leader in convenient foods and beverages by winning with purpose.

How is Gatorade promoted?

Gatorade deals exclusively with food items and beverages that relate to sports. This American brand is promoted around its signature ‘sports drinks’. This drink was originally marketed by Stokely-VanCamp and later was purchased by PepsiCo in the year 2001.

What is Gatorade slogan?

Share.

What marketing strategy does Gatorade use?

Gatorade uses psychographic and demographic segmentation in order to serve the changing needs of the consumers in a better way. Targeting strategy is used by the companies to understand that whether to have the same product for all consumers or different products for different customer segments.

What makes Gatorade successful?

Featuring a higher concentration of sodium—the key electrolyte found in Original Thirst Quencher—and four other electrolytes lost in sweat, Gatorade Endurance Formula is quickly becoming a mainstay on race courses the world over.

What is Gatorade pricing strategy?

Gatorade Price/Pricing Strategy: It used to follow a premium pricing policy in its marketing mix and price its products higher in order to obtain higher margins, but after the entrance of its competitors into the market, Gatorade tried to slash its prices so as to hold on to their position in the market.

What is the most popular Gatorade flavor?

The Most Popular Gatorade Flavors

  • Cool Blue. According to the memo, we buy it more than any other flavor.
  • Fruit Punch. That’s the red one.
  • Lemon-Lime, the yellow one. It’s one of their original flavors from 1965.
  • Glacier Freeze.
  • Orange, their other original flavor.

What are the Gatorade flavors?

These are all the Gatorade flavors.

  • Fruit Punch.
  • Rain Berry.
  • Lemonade.
  • Cool Blue.
  • Citrus Cooler.
  • Tangerine.
  • Watermelon Citrus.
  • Lemon-Lime.