What is data layer in Analytics?
By | Analytics. Data layer is an object that carries all the information that you want to pass from a website to other applications. Data layer ensures flexibility, portability and ease of implementation. Data layer can be used for custom Google Analytics tracking.
What is a Web data layer?
A data layer is a layer of your website which contains all of the data that gets generated by visitors engaging with your website. Not all websites have a data layer, but having one enables more reliable and flexible data collection.
How do you access the data layer?
You can access those data in Google Tag Manager using Data Layer variables.
- To do so, open Google Tag Manager and select the container of your website.
- Select Variables on the left pane.
- Scroll down to see the red New button in the “User-Defined Variables” section.
- Click on it.
- Select Data Layer Variable from the list:
What is data layer variable?
What is a Data Layer Variable? Data Layer Variable enables you to fetch a value from the Data Layer and turn it into a variable (which can be used in Tags, Trigger, and other variables). If you want to get even more custom information, ask a developer to add it to the Data Layer with the help of dataLayer. push.
How do you add a data layer?
Set up the data layer variable
- Click Variables.
- Under User-Defined Variables, click New.
- Click Variable Configuration and select Data Layer Variable as the variable type.
- In the Data Layer Variable Name field, enter the key exactly as it was written in the code (e.g. bookTitle, not book title.)
How do you access the data layer in Chrome?
Method #3: Using Chrome Developer Tools > Console Simply type “dataLayer” into the console, and voila, there’s your data layer. Click the down arrow next to the data layer array, and you can see the different objects inside.
Why we use data layer in Adobe Analytics?
A data layer is a framework of JavaScript objects that developers insert into pages. The data layers can be used by tracking tools (including tag management systems like Experience Platform Launch) to populate reports.
How do I add a data layer to my website?
How do you push data into a data layer?
#1 STANDARD GTM DATA LAYER PUSH SYNTAX dataLayer = window. dataLayer || []; dataLayer. push({ ‘event’ : ‘trackEvent’, ‘pageType’ : ‘Blog’, ‘userID’ : ‘12345’, ‘loginStatus’ : ‘logged in’ }); Note: while event keys aren’t strictly necessary for a data layer push, every tag in GTM needs an event key to trigger it.
How do I add a data layer to Chrome?
How is the data layer in digital analytics?
Similarly to any aspect of digital analytics, a Data Layer should also be treated as something that’s constantly in flux. The data it holds must be optimized, elaborated, divided, conjoined, cleaned, refactored, and questioned as often as new business requirements emerge, or when previous goals were not beneficial to the business.
Which is an example of a DataLayer array?
dataLayer is a JavaScript Array, which holds data in key-value pairs. The key is a variable name in String format, and values can be any allowed JavaScript type. This is an example of dataLayer with different data types:
How to set up data layer in Google Tag Manager?
Implementing the data layer with variables and associated values, as opposed to waiting for those variables to load throughout the page, ensures that they will be available as soon as you need them to fire tags. To set up your data layer, add the following snippet of code to the head of your page above your container snippet:
Is the data layer in JavaScript tool agnostic?
The point here is that dataLayer is generic and tool-agnostic. As long as it behaves like your typical JavaScript Array, it won’t be restricted to just one tool. The information in the dataLayer object above can be used by any application which has access to the global namespace of this page.
