What is the new AXE effect?

“’The New AXE Effect’ strategy is about encouraging guys to have the confidence to spark attraction by feeling and smelling their best,” said Dawn Hedgepeth, General Manager / Vice President – Deodorants, Men’s Grooming, Hand & Body Lotion at Unilever.

What is the AXE slogan?

The brand is encouraging men globally to ‘find your magic’. The idea behind the tagline is that men should embrace what makes the unique, moving away from societal stereotypes of masculinity or how a man should behave.

What’s the song in the AXE effect commercial?

And if you need any evidence of that, look no further than one of Axe’s latest TV spots, “Irresistible.” The colorful, quirky commercial is backed by a catchy song that you might be wondering about: It’s “Crumbs,” by Melbourne-based artist Jordan Dennis.

Who is the black guy in the Axe commercial?

Who is the black actor in the AXE commercial? Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver.

What was the first Lynx scent?

Lynx, originally launched under the name of Axe, was later introduced to our UK lads in ’85. Kickstarting with three separate fragrances: Amber, Musk and Spice. Absolute classics. But it doesn’t stop there.

Who are Axe competitors?

Top Competitors for axe.com

Is Axe a cologne?

Axe is a line of men’s fragrance products offered by the Unilever brand. Axe is now marketed in 60 countries and is one of the world’s most popular male grooming brands. Deodorant body sprays are the mainstay of the line.

Who sings the song on the Axe commercial?

Jordan Dennis
Axe TV Commercial, ‘Irresistible’ Song by Jordan Dennis – iSpot.tv.

Who sings Born Free Axe commercial?

Matt Monro
“Born Free” is a popular song with music by John Barry, and lyrics by Don Black….Born Free (Matt Monro song)