What is software demo video?

Software demos are videos of Windows or Mac software and web apps that give people a feel for what they are like to use every day. A marketing-oriented software demo video is typically 45-90 seconds long, and focus on the benefits to the user.

How do you shoot a product demo video?

How to Create a Product Demo Video

  1. Identify the goal.
  2. Determine your audience.
  3. Set a budget (and a timeline).
  4. Decide between in-house or agency.
  5. Structure your video.
  6. Choose between animation and live-action.
  7. Write a script.
  8. Create a marketing plan.

How much does a demo video cost?

The average cost to produce a product demo video is between about $1,000 and $3,000 per finished minute in most cases. Some technical videos that require expert narrators or instructors can cost closer to $5,000 per minute and product animations may jump to the $10,000 per minute marker.

What should a demo video include?

Good demo videos show viewers how your product works and stirs up their interest. Great demo videos capitalize on that interest by directing it to action. Before you create a demo video, take a moment to think about the next logical step in the progression to them becoming a customer.

How do I create a demo script?

Preparing your demo

  1. Define the main message that you want to convey. Your demo can be simple or complicated, short or long, but most likely there’s one single thing you really want to show.
  2. Create a story. All outstanding products have a story behind them.
  3. Write a step-by-step demo script.
  4. Define a WOW moment.

How do I make a good software demo?

How to give a demonstration that helps convince a customer to actually buy the product.

  1. Customize your demo. Every customer is unique, so every demo should be uniquely matched to that customer.
  2. Tell the customer’s story.
  3. Rehearse, rehearse, rehearse.
  4. Test everything beforehand.
  5. After the demo, close the deal.

What is a software demo script?

A demo script is the written portion of your demo that offers an outline for what you will be saying to accompany your visuals.