When did Apple use the slogan Think Different?
August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.
What do you think of the Apple slogan Think Different?
They’re the ones who push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to believe they can change the world are the ones who actually do. FADE TO APPLE LOGO AND LINE “Think different.”
How did Apple come up with Think Different?
The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to IBM’s slogan “Think.” It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.
When did the Think Different campaign come out?
September 28, 1997: Apple debuts its iconic “Think Different” television commercial, aligning the troubled computer company with some of history’s most celebrated freethinking rebels.
Is Think different grammatically correct?
The ‘Think Different’ Slogan We’ve determined that “to think” is probably a linking verb, and that “different” can be an adverb. Therefore, “Think different” is perfectly acceptable.
When was the Think Different campaign?
1997
“Think different” is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day.
Does Apple still use Think different?
“Think different” is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. As of 2020, “Think different” was still printed on the back of the box of the iMac, and possibly elsewhere.
Is Think different trademarked?
In June 2010 Apple “Think Different” became a Registered Trademark under 3,803,176 covered under 009.
When did the Apple Think Different commercial come out?
Upon release, the “Think Different” Campaign proved to be an enormous success for Apple and TBWAChiatDay. Critically acclaimed, the spot would garner numerous awards and accolades, including the 1998 Emmy Award for Best Commercial and the 2000 Grand Effie Award for most effective campaign in America.
When did Apple stop using the ” Think Different ” slogan?
Think different. The slogan has been widely taken as a response to IBM’s slogan ” Think “. It was used in a television commercial, several print advertisements, and a number of TV promos for Apple products. Apple’s use of the slogan was discontinued in 2002.
When did the Apple Think Different posters come out?
They feature the portrait of one historic figure, with a small Apple logo and the words “Think Different” in one corner. The original long version of the ad script appears on some of them. The posters were produced between 1997 and 1998.
T his week we decided to go vintage and analyze an old-special campaign from Apple, the distinguished “Think Different” which launched in 1997. This slogan changed the way we see campaigns, ads, posters and of course the way we see computers and technology.
